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Simon Jones (Founder and Director of Engagement) is a brand specialist and customer marketing champion. He has worked in agencies, including Saatchi & Saatchi and a successful start-up, and on the client side in the UK and SE Asia with brands including Sony, BBC, EEC, Teesside University, GNER, the Pakistan Inward Investment Programme and Tiger Beer. He was part of the Executive team that delivered the turn around of the AIM listed utility company Fulcrum and joined the Higher Education Academy in 2015.